Ratings Sky High For Lester Decision
Other than the Cubs, there was one clear winner in the Jon Lester sweepstakes – the MLB Network.
With all the hype leading up to Lester’s decision, MLB Network’s primetime coverage set a Winter Meetings record for the network with 179,000 viewers, up 48% from the prior record. The record speaks much to how deals that go down during the meetings, when there is so much interest, and yet often times, when the meetings yield little in terms of such critical contracts that create a domino effect, can affect television ratings. Fans glued themselves to the television or Twitter, waiting for the results.
I wonder how many people were watching when the decision came down well after midnight.